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Accor: VIP Campaign Management
Company
Accor Hospitality Group | The Royall Commission of Al Ula
Location
Al Ula Madinah Kingdom of Saudi Arabia
Timeline
December 2018 - February 2019
Budget
$6M>
Objective
As Saudi Arabia opened its doors to visitors for the first time, had a chance to contribute to a significant on-site initiative: branding and popularizing Al Ula governorate’s attractions that include UNESCO heritage. The Winter at Tantara Festival is an annual cultural festival held in the old town of Al-'Ula, Medina, located in north-western Saudi Arabia. The first festival began in December 2018 and was running a series of eight-weekend concerts for world-class musicians. In addition to this, the festival also features other activities and events. The festival's second edition began on 19 December 2019, which I was a part of.
Tools
MS Excel
MS Project
Jira
PowerPoint
Skills
Client Relations, External Communication, Branding, Budget Planning, Project Delivery, Stakeholder Management, Requirements Management, Teamwork, Collaboration, Communication Management, Business Process Efficiency, Quality Management, Risk Assessment, Risk Management, Scope Management, Schedule Management, Resource Management, Project Agreements Negotiation, Training, Reporting, Customer Service, Project Documentation (e. g. Milestone list, Activity lists, Gantt Chart, Project Charter, Project Schedule, Stakeholder Register, Risk Assessment Matrix, Chance Control Register, etc.)
Workflow
Managed and organized short-term hospitality campaigns. Provided personal assistance to high-profile campaign attendees (artists, social media influencers, politicians, Royal Family members) ensuring their planned activity and demands of their stay are fulfilled effectively, dealt with issues. The festival hosted concerts, hot air balloon festival, numerous sightseeing initiatives and programs, Fursan Endurance Horse Race. The specifics of this project were working on-site in the desert, operating in extremal natural conditions and unconventional geography; the project involved a lot of hss risks, high unpredictability.
Description: As Saudi Arabia opened its doors to visitors for the first time, had a chance to contribute to a significant on-site initiative: branding and popularizing Al Ula governorate’s attractions that include UNESCO heritage. The Winter at Tantara Festival is an annual cultural festival held in the old town of Al-'Ula, Medina, located in north-western Saudi Arabia. The first festival began in December 2018 and was running a series of eight-weekend concerts for world-class musicians. In addition to this, the festival also features other activities and events. The festival's second edition began on 19 December 2019, which I was a part of.
Success: the significance of this projects lies in heavily boosting the leisure tourism sector in Saudi Arabia since 2019, reducing its dependence on oil revenues. According to the World Travel and Tourism Council (WTTC), in 2018, Travel and tourism in Saudi Arabia added 9% to the Kingdom’s total economy which is worth $65.2 billion.