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InSegment: Campaign Management Project
Company
InSegment
Location
Newton MA United States of America
Timeline
March 2017 - August 2017
Budget
$100K>
Tools
MS Excel, PowerPoint, Jira, MS Project, Microsoft 365, html, css.
Skills
Digital Marketing, E-mail Marketing, B2B Marketing, Data Analysis, Project Planning, Delivery, Stakeholder Management, Compliance Implementation, Requirements Management, Teamwork, Collaboration, Communication Management, Business Process Efficiency, Quality Management, Risk Management, Scope Management, Schedule Management, Resource Management, Training, Reporting, Project Documentation (e. g. Milestone list, Activity lists, Gantt Chart, Project Charter, Project Schedule, Stakeholder Register, etc.)
Workflow
Details: Managed the implementation, tracking, and measurement of marketing demand lead generation campaigns. Oversaw the scope and development of of the content for the campaigns, ensured all lead generation campaigns align with the business strategy agreed upon initiation. Managed and controlled campaign performance reporting and analysis. Addressed the deviation from the project performance KPIs and quality standards and made necessary adjustments to optimize results. The project involved extensive collaboration with cross-functional teams to align marketing activities and increase the effectiveness of the campaigns. The specifics of the project were high level of initiative, taking ownership, high level of risk, dealing with unpredictability of the environmental conditions, clients’ change requests, heavy on stakeholder involvement, strict deliverables, strict budget of each campaign.
Description: Client-facing digital marketing project. Creating, initiating, running and maintaining digital marketing, lead generation campaigns.
Success: Successfully delivered campaigns for Symantec Select, Microsoft, Dell, Cloud Health, helping drive the business value and resulting solid partnerships.